While meeting the needs of children, the soft play equipment park should also try to meet the needs of parents, so that parents can become a kind of enjoyment when "walking the baby". At present, there are two epoch-making business models in children's parks, which are cross-border operation - "Children's Paradise +" and cross-industry alliance.
 

(1) Cross-border operation - "Children's Paradise +"
At present, children's soft play equipment park has become a rigid demand. How to use this cross-border model demand to create greater value? "Draining children's needs to meet more needs of parents" is a feasible idea. At present, the very popular farm amusement park is the practice of this idea, and the business model of "children's paradise + ecological farm" has also been recognized and sought after by the public.
(2) Cross-industry alliance
When funds are not enough to support cross-border operations, cross-industry alliances are also an option.
A cross-industry alliance is a horizontal cooperative relationship in which both parties have a common marketing and reciprocal purpose. Relying on each other's brand image and reputation, we will attract more customers for ethnic groups, so as to create a win-win market benefit. In the children's soft play equipment park industry, the main bodies of the cross-industry alliances are mostly different fields of the children's business format, and their target customers are the same, and there is both competition and cooperation between these main bodies.