At present, children's soft play equipment park has become a rigid demand. How to use this cross-border model demand to create greater value? "Draining children's needs to meet more needs of parents" is a feasible idea. At present, the very popular farm amusement park is the practice of this idea, and the business model of "children's paradise + ecological farm" has also been recognized and sought after by the public.

There are actually precedents for the cross-border operation of children's parks, such as children's soft play equipment park + bookstore, children's park + video game city, children's park + cafe, children's park + catering. Of course, the best way is to do a detailed market survey for the local parent group as a reference.
When funds are not enough to support cross-border operations, cross-industry alliances are also an option.
A cross-industry alliance is a horizontal cooperative relationship in which both parties have a common marketing and reciprocal purpose. Relying on each other's brand image and reputation, we will attract more customers for ethnic groups, so as to create a win-win market benefit. Cross-industry alliances are more used in promotion and marketing, such as joint activities between children's playgrounds and children's catering, children's education, etc., customer resource sharing, and mutual promotion of WeChat public accounts. In the children's playground industry, most of the subjects of the cross-industry alliance are different fields of the children's business format, and their target customers are the same, and there is both competition and cooperation between these subjects.